Your Niche
Prepared for
Team Group Rentals
Wellington Property Management
Social Media + Paid Advertising · 3-Month Growth Plan

Your plan to own the Wellington landlord market.

A bespoke organic social and paid advertising strategy built around TGR's goals, people, and the Wellington landlord market, developed after getting to know your business.

1,500+ Properties Managed
1,350 Landlord Clients
24 Property Managers
3 Regions Covered
01 — The Opportunity

A strong business that needs to be heard.

You have the scale, the people, and the track record. The opportunity is making sure landlords across Wellington, the Hutt Valley, and Kapiti actually know about you.

Properties
1,500+
Managed across Wellington
✦
Landlords
1,350
Who trust TGR today
✦
Property Managers
24
Each backed by a tenancy manager
✦
Regions
3
Wellington · Hutt Valley · Kapiti
✦
The moment

Re-branded. Independent. Ready to grow.

You recently re-branded and you're no longer reliant on Harcourts referrals. You're at the stage where you're ready to grow independently. The Wellington property management market is competitive and now is exactly the right time to establish TGR's own voice and reach landlords directly.

Social media has been managed in-house without a dedicated strategy. Everyone has ideas, but no one's an expert. Other agencies are suggesting billboards and radio. This plan is more targeted, more measurable, and goes directly to the people who need what TGR offers. Organic content builds the trust. Ads drive the enquiries.

02 — Messaging Foundation

What landlords actually care about.

You told us what you do well. Here's how we turn that into content and ad copy that stops a landlord mid-scroll and makes them think "that's exactly what I need."

TGR Strength 01 💰

Rent gets paid. On time.

Landlords don't want to hear about systems and processes. They want peace of mind that the money lands. This is one of TGR's biggest strengths and it's barely being communicated publicly.

"Rent in your account. Every time. That's the TGR standard."
TGR Strength 02 ⚡

Re-rented fast.

Every vacant week is lost income. The gut-drop feeling when a tenant leaves is a real landlord fear. TGR's fast re-tenanting is a genuine competitive edge that deserves to be front and centre.

"Your property won't sit empty. Here's our process."
TGR Strength 03 🔍

Inspections that protect your asset.

Most landlords have a horror story: damage found too late, maintenance ignored. TGR's attention to detail and regular inspections shows you treat their property like it's your own.

"We inspect 1,500 properties regularly. Here's what we look for."
Your biggest competitive advantage

24 PMs. Each backed by a tenancy manager.

This is what sets TGR apart from almost every other property management company in Wellington, and it's barely mentioned publicly. Most PMs juggle everything alone. At TGR, every property manager has a tenancy manager behind them, which means calls get answered, maintenance gets sorted, and nothing falls through the cracks.

This is the story that runs through all of your content and ads. It's not a feature. It's a promise.

03 — Organic Social

Build trust. Post with purpose.

A modified Grow package built specifically for TGR. Facebook and Instagram only, where Wellington landlords actually are. 3 strategic posts per week designed to build trust and attract new enquiries.

Organic Package

Grow TGR

$580 / month
No lock-in contract

Facebook and Instagram management with a clear landlord-first content strategy. Consistent, on-brand, purposeful posting that builds TGR's reputation with every scroll.

  • Initial strategy interview and brand deep-dive
  • 3-month content strategy plan
  • Facebook and Instagram (2 networks)
  • Profile optimisation on both platforms
  • 3 posts per week (12-13 per month)
  • Mix of carousels and static posts
  • Properties for rent posted to grow tenant following
  • All copywriting, design and scheduling
  • Hashtag and location tagging
  • Community management (10 mins/week)
  • Monthly performance report
04 — Paid Advertising

Two campaigns. One goal. New landlords.

Rather than spreading budget thin, we recommend two focused campaigns that work together. One builds TGR's brand with landlords who don't know you yet. One generates direct enquiries from landlords ready to act.

Management fee

$700/mo

Management fee only · no lock-in contract

+ $500-$700/mo recommended ad spend split across both campaigns, paid directly to Meta by TGR. Prefer to start with one campaign? $350/mo management fee + your chosen ad spend. Add the second campaign at any time.

What's included
Everything you need
Strategy call and full campaign setup
2 ad sets with 3-4 creatives each
Mix of static and carousel ad formats
All ad copywriting and creative
Audience targeting and segmentation
Weekly optimisation and budget management
Lead tracking
Monthly performance report
How the campaigns work together
Campaign 1: Brand Awareness
Puts TGR in front of Wellington landlords who don't know you yet. Builds the recognition that makes Campaign 2 far more effective.
Campaign 2: Lead Generation
Direct response ads for landlords ready to enquire. People who've seen Campaign 1 are retargeted here, creating a warm audience primed to act.
Campaign 01 — Brand Awareness

Make TGR the name they already know.

The re-brand is recent. Most of your target market doesn't know who you are yet. This campaign changes that, so when a landlord gets frustrated with their current PM or considers renting for the first time, TGR is the name that comes to mind.

Who sees this
Property owners, Wellington Hutt Valley · Kapiti Coast Ages 35-65 Real estate interest Lookalike: current landlord clients
Example ad
Wellington's property management team that actually picks up the phone.
24 property managers. Tenancy managers to back them up. 1,350 landlords who trust us to handle everything. Meet TGR.
Meet the team
Campaign 02 — Lead Generation

Turn ready landlords into enquiries.

This campaign speaks directly to the three things landlords care about most: rent paid, re-rented fast, property looked after. A free rental appraisal makes it easy to take the next step with no pressure or commitment.

Who sees this
Rental property owners Wellington, Hutt, Kapiti Comparing property managers Higher household income Retargeting: engaged with Campaign 1
Example ad
Rent paid. Property looked after. Re-tenanted fast. That's TGR.
We manage 1,500 Wellington rentals and our landlords don't chase us — we chase everything else. Get a free, no-obligation appraisal.
Book free appraisal
05 — 3-Month Content Plan

Foundation. Authority. Conversion.

Each month has a clear focus. We build from introducing TGR to the market, to establishing authority, to driving direct landlord enquiries.

1
Month 01

Establish and Introduce

Introduce the new TGR brand, team, and what makes you different

  • Meet your 24 property managersCarousel
  • TGR by the numbers: 1,500 propertiesStatic
  • What does a tenancy manager actually do?Static
  • 3 things great PMs do that you might not be gettingCarousel
  • Rent day: how TGR makes it simpleStatic
  • Wellington rental market insightStatic
  • What we look for in a rental inspectionCarousel
  • Why vacancy time matters more than you thinkStatic
  • Available rental property spotlightStatic
  • TGR region spotlight: Lower HuttStatic
2
Month 02

Build Trust and Authority

Position TGR as the Wellington landlord expert

  • 5 signs it's time to switch property managersCarousel
  • What to ask before hiring a property managerStatic
  • Wellington RTA tip landlords need to knowStatic
  • A day in the life of a TGR property managerCarousel
  • Landlord result: re-tenanted in X daysStatic
  • Wellington City vs Hutt Valley rent comparisonStatic
  • What happens when your tenant gives notice: TGR's processCarousel
  • 24 PMs. One goal. Your property.Static
  • Available rental property spotlightStatic
  • Free appraisal call-to-action postStatic
3
Month 03

Convert and Grow

Stronger calls to action and building momentum into month 4

  • New to renting out your property? Start hereCarousel
  • How much is your Wellington rental worth?Static
  • Why landlords leave their current PM (and come to TGR)Static
  • Behind the scenes: a week at TGRCarousel
  • Kapiti Coast region spotlightStatic
  • TGR milestone or growth statStatic
  • Top landlord questions answered by TGRCarousel
  • Why now is a great time to get a free appraisalStatic
  • Available rental property spotlightStatic
  • TGR team culture postStatic
✦ Carousel post (multi-slide)
✦ Static post (single image)

Ad Campaign Roadmap

Each month of advertising has a clear focus. We build from brand recognition to direct enquiries over 90 days.

01
Month 1

Launch and Learn

Set up both campaigns and lead with brand awareness. Introduce TGR to the Wellington landlord market: who you are, the scale you operate at, and the team behind it. Lead gen ads launch in week 2 once the pixel has data to work with. We're tracking reach, impressions, cost per 1,000 reached, and link clicks.

02
Month 2

Optimise and Push

Real data now shapes decisions. We double down on best-performing creatives, sharpen lead gen targeting, and begin retargeting warm audiences from Campaign 1. This is where enquiries start flowing consistently. We're tracking cost per lead, form completions, and click-through rate.

03
Month 3

Scale What Works

8 weeks of data tells us exactly which messages and audiences convert for TGR. We scale the winners, refresh creative to prevent fatigue, and set up month 4 with a proven repeatable playbook. We're tracking total enquiries, cost per acquisition, and return on ad spend.

06 — Investment

What the full programme costs.

Both services are designed to work together. Organic builds trust and credibility. Ads drive direct landlord enquiries. Here's the full picture.

Monthly investment breakdown
Organic Social
$580
per month
Grow package · FB and Instagram · 3 posts/week including rental listings
Ad Management
$700
per month
2 campaigns · weekly optimisation · full creative production
Ad Spend (to Meta)
$500-700
per month
Split across both campaigns, paid directly to Facebook/Instagram by TGR

Estimated total per month

No lock-in contract · Ad spend varies with budget

$1,780-$1,980
Next Steps

If this works for you, here's what's next.

  1. You confirm the package and start date. We send a simple service agreement. No surprises, no fine print. Month to month rolling. Sign and we move.
  2. Strategy session. We lock in brand voice, content themes, campaign messaging, and gather photos and assets from the TGR team. This is where we document everything so nothing gets lost.
  3. Live within a week. Content calendar approved, ads set up and live. Month 1 posts scheduled. TGR content going out to Wellington landlords within days of sign-off.

The Wellington landlord market is yours to take.

✦

You've already built the business.

1,500 properties, 24 property managers, a team that actually delivers. Our job is to make sure the landlords who need TGR can find you, trust you, and choose you.

✦   Built specifically for Team Group Rentals.   ✦